Extension of Total Audience Measurement
New York, NY – March 23, 2016 – Today, Nielsen announced, effective April 25, 2016, it will make available brand-level TV connected device data for streaming video devices and game consoles. In addition, Nielsen will add information from enabled smart TVs. Clients will be able to track how many homes across the country own TV connected devices, the brands that they own, and the growth of these brands over time. Clients will also be able to study how much time people spend with these devices overall and, for Nielsen measured content, link viewing to programs to these specific devices.
This new data is from Nielsen’s national television panel, which provides the industry with the most complete and representative view of consumer video viewing behavior. The 40,000 households that comprise the National panel contain over 100,000 TV sets and over 50,000 TV connected devices – all measured by Nielsen.
In addition to brand-level data, Nielsen is creating a new viewing source bucket called Total Use of Television (TUT) that adds TV connected device usage to traditional television usage for a complete view of the use of the TV set.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
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